If I had a nickel for every time I heard someone say, “I only watch the Super Bowl for the commercials,” I could, well, buy my own $3 million 30-second spot during this year’s Super Bowl in Tampa Bay.
My usual response to these unsolicited declarations is: “I can totally relate. I only go to museums for the popcorn.” This emits a look of confusion on the receiving end as if they’re wondering if they had dialed the wrong number when calling someone who cares. Better yet, they are trying to remember the last time they went to the museum, and if they sold popcorn to the audience at the time.
But ultimately, my non-sequitur response serves as an effective conversation-stopper, damning up the deluge of past Super Bowl commercial memories waiting to drown me out by the water cooler at work.
What I really want to ask these commercial aficionados is “Is there really such thing as a good commercial? Or is ‘good commercial’ an oxymoron?” Then I would have to explain oxymoron, something they used to know the meaning of before they picked up an addiction to commercials on the airwaves.
A lot of these people aren’t aware they have C.A. (Commercial Addiction) because they are living in denial or have subconsciously masked their feelings by purchasing Tivo.
That’s why if I could turn my aforementioned hypothesis into reality, I would purchase a 30-second slot during tonight’s Super Bowl and run the following Public Service Announcement:
THIS IS YOUR BRAIN:
THIS IS YOUR BRAIN ON COMMERCIALS:
This is your brain on SAY SOMETHING FUNNY:
This Public Sevice Announcement was sponsored by Say Something Funny and was produced with no overhead costs. No brain cells were damaged, zombified or killed in the making of this post.
I only watch the superbowl for the homo-erotic overtones….
and for the commercials.
I watch the commercials for the sizzle, not the steak.